It is amazing how quickly this industry moves! While we have been heads down, bums up, launching our Mobile Analytics solution, securing customers and rolling out new releases, analytics for the mobile internet has suddenly matured to the point where there are 4 specialist players in the market and people are doing product reviews.
So why Mobile Analytics from Amethon?
- Optimized for Mobile: We have done a lot of research into how mobile devices and mobile networks differ from the fixed internet in order to maximise accuracy in areas like unique visitor counts, handset identification, operator identification, bot detection and filtering, and filtering PC browsing from mobile browsing.
- Mobile Specific Metrics: With the wide variety of mobile devices, mobile browsers and capabilities, it is important to know what sort of phones are using your site and what capabilities they have. We also breakdown mobile operator and country of origin which is critical for assessing the success of on-deck referrals, etc.
- Search Terms and Referrers: Page tagging solutions using a image tag or similar cannot capture referrer and search term information. Our solution tracks and reports all of this information to help you calculate the ROI from affiliates, ad placement and paid search.
- No Page Weight or Latency: Our off the wire capture method relies on analysing a mirrored copy of the HTTP traffic requiring no additional code to be added to the page. Once our system is deployed, it automatically starts analysing all of your pages without having to go through the effort of tagging them. Page tags also add 'weight' to the page which slows download speed and increases the data cost to the end users. The end users also has to wait for the tag to be delivered so what happens if the page tag server is busy...
- Near Real Time Reporting: Rather than waiting 24 hours for you stats, how about 5 minutes? That is the refresh cycle for our Mobile Analytics platform, irrespective of traffic levels. We are also able to provide 'live' visitor information i.e. who is browsing the site now, what pages have they viewed, what search terms brought them to your site, etc.
This is definitely a positive step for everyone in the industry as it raises awareness of how different the mobile internet is from normal PC based browsing and why AWStats, Google Analytics and other web-centric analytics solutions just won't give the right results or relevant information.